The ape face is the only distinguishable element of the BAPE emblem. It represents the opulent lifestyle of Japanese youth who indulge in warm water baths. Therefore, the expression "A Bathing Ape in Lukewarm Water" was born. This feature of the grand bape shorts tradition of Japan will resonate with those who are familiar with it. More specifically, an ape represents ugly behaviour, bullying, and hostility. On the plus side, though, it stands for courage, independence, bravery, perseverance, and intelligence. Finally, his efforts have not gone unappreciated. He was given the MTV Asia Style Award in 2005. The 2020 GQ Fashion Designer of the Year Award was given to him fifteen years later.